Pharmaceuticals — Mumbai, India
JOB DESCRIPTION
Role: Social Media Manager
Designation: Manager
Role Objective:
Lead the social media charter for Sebamed Personal Care including Influencer & Creator campaigns from a perspective of driving the expertise and science led credentials for Sebamed.
Creator & Content Management
1. Scientific Storytelling & Authentic Content:
Develop a content strategy focused on communicating product efficacy, ingredient technology, and dermatological benefits in a highly engaging, visual, and trend-responsive manner (e.g., explainer videos, ingredient deep-dives, myth-busting Reels). Content must clearly articulate the benefits of the pH 5.5 healthy skin barrier concept.
2. Credibility-Focused Influencer Strategy:
Build and manage relationships with a tiered network of influencers, prioritizing beauty experts, dermatologists, and credible content creators who can validate product claims and elevate brand authority.
3. Social Media Content Management:
Working with the social media agency to develop and execute the social media calendar.
4. Trend & Platform Innovation:
Act as the internal expert on emerging social platforms (e.g., TikTok, YouTube Shorts) and viral beauty trends, quickly deploying branded content and campaigns to capture audience attention and drive conversion.
5. Community Expert Engagement:
Manage community engagement by answering product-specific and technical questions with accuracy and confidence, positioning Sebamed as a knowledgeable leader in skin health.
6. Performance Analytics:
Analyze content and campaign performance against core marketing KPIs (e.g., engagement rate, video completion rate, traffic to product pages) to continuously refine the scientific and creative narrative.
Professional Experience and Relevant Skills
This is a role for a beauty-forward trendsetter with a strong affinity for personal care, possesses a background in science and strong understanding in content & creator management.
As a brand built on dermatological science, your primary mission is to translate the complex science and R&D behind our products into engaging, digestible, and trend-setting digital content. You will be the driving force behind our online buzz, building both credibility and excitement in a highly competitive beauty landscape.
Professional Background:
3+ years of professional experience in Social Media, Influencer Marketing, or Community Management for a consumer brand.
Soft Skills:
Exceptional written and verbal communication skills, characterized by high empathy, warmth, and professionalism.
Technical Skills:
Proficiency with major social media platforms (Instagram, Facebook, TikTok) and social listening/scheduling tools.
Educational Qualification:
Master of Business Administration in Sales & Marketing from a premier Business School.
Additional:
Background in Science is a plus.