Patna, India
Designation: Regional Business Manager (RBM) OTC
Job Location: Patna
Coverage Area: Bihar & Jharkhand
Reporting To: Sales Manager
We are looking for an experienced and result-oriented Regional Business Manager to lead and grow the OTC business across Bihar & Jharkhand. The candidate will be responsible for driving regional business growth through a strong retail-driven sales model, managing Area Business Managers and field sales teams, driving secondary sales, and ensuring strong coverage across chemists and retail outlets.
• Drive overall sales growth and achieve business targets across Bihar & Jharkhand.
• Lead, mentor, and monitor Area Business Managers and their respective field sales teams.
• Develop and execute effective regional sales strategies to drive business growth and market expansion.
• Drive secondary sales through strong retail execution, outlet activation, and market coverage.
• Ensure effective coverage and productivity of the sales team across all assigned territories.
• Build and maintain strong relationships with key chemists, retailers, distributors, and trade partners.
• Ensure product availability, visibility, and effective promotion across retail outlets.
• Conduct regular market visits, joint working, and performance reviews with the team.
• Monitor market trends, competitor activities, customer feedback, and identify new business opportunities.
• Track regional sales performance and implement corrective action plans to achieve business objectives.
• Review team performance, productivity, and target achievement on a regular basis.
• Ensure timely reporting, sales reviews, and adherence to company processes and policies.
• Collaborate with the Sales Manager and other internal stakeholders to support regional business growth.
• Qualification: Graduate (Mandatory)
• Experience: Must have strong experience in OTC / Consumer Healthcare sales.
• Must currently be working in a second-line sales role and managing Area Business Managers or equivalent first-line managers.
• Strong experience in managing large territories and driving retail-led sales operations.
• Proven experience in secondary sales generation, chemist coverage, retail execution, and team management.
• Candidates from prescription/doctor-call-focused pharmaceutical sales roles will not be considered.
• Strong experience in achieving regional sales targets and driving team performance.
• Prior experience in Consumer Healthcare, OTC, Wellness, Self-Care, or similar retail-driven healthcare products will be preferred.
• Willingness to travel extensively across Bihar & Jharkhand.