FMCG — Kolkata, India
We are looking for an experienced professional to manage product claims design, claims substantiation, claims support and sensory evaluation for Personal Care and Healthcare products.
The role involves close collaboration with Marketing, Market Research, Formulation, Legal and Regulatory teams to develop unique, differentiated and scientifically substantiated product claims across new product development, renovation, innovation and consumer studies.
The candidate should have strong expertise in claims substantiation and sensory assessment, along with a good understanding of consumer behaviour, competitive benchmarking, regulatory requirements and product technology.
Manage claims discussions and substantiation rationale in collaboration with Marketing, Formulation, Regulatory and Market Research teams.
Develop and manage product claims and substantiation dossiers for various Personal Care portfolios.
Recommend appropriate clinical, safety, in-vivo and in-vitro studies to support product claims.
Evaluate and address challenges related to claims from ASCI, competitors and consumers.
Ensure claims are aligned with regulatory requirements, product technology and brand objectives.
Support timely clearance of digital content, artworks and communication materials while balancing regulatory compliance with creative communication.
Develop a claims databank across Hair Care, Skin Care, Pain Management and related categories.
Track market trends, consumer insights and competitor claims across Indian and international brands.
Identify emerging opportunities and new claim territories for innovation and renovation projects.
Support development of technical content, product demonstrations and digital communication for differentiated claims.
Lead sensory assessment activities for Personal Care products in collaboration with the Formulation team.
Design and validate sensory protocols for prototypes and benchmark products.
Conduct sensory assessments and interpret results to generate actionable insights.
Understand the relationship between sensory attributes, product performance and consumer behaviour.
Prepare detailed technical sensory reports and communicate findings to cross-functional stakeholders.
Coordinate and train external sensory panels.
Identify opportunities for next-generation sensory methodologies and format assessments.
Work closely with Marketing, Consumer Insights, Formulation, Regulatory and Legal teams.
Translate technical and scientific findings into clear and commercially relevant claims.
Provide technical inputs for product communication, packaging and consumer-facing content.
Effectively manage internal and external stakeholders to ensure timely project delivery.
Strong knowledge of technical claims interpretation and substantiation methodologies.
Knowledge of clinical and sensory test methodologies relevant to Personal Care.
Strong understanding of consumer habits, product requirements and competitive benchmarking.
Knowledge of Indian and international regulatory requirements related to product claims.
Understanding of product technology, formulation and performance requirements.
Ability to correlate product attributes and sensory performance with end-use consumer experience.
Exposure to categories such as Skin Care, Hair Care, Oral Care, Pain Management or Healthcare will be an advantage.
Excellent written and verbal communication skills.
Strong stakeholder management and cross-functional collaboration skills.
Creative, analytical and commercially oriented approach.
Ability to interpret technical data and convert it into meaningful consumer-facing insights.
6–8 years of relevant experience in FMCG, preferably Personal Care or Healthcare.
Experience in a medium to large-sized organization / MNC is preferred.
Strong exposure to Claims Management, Claims Substantiation and Sensory Evaluation.
Candidates from Personal Care will be strongly preferred; Healthcare experience can also be considered.
Should be self-driven, creative and comfortable working in a highly collaborative environment.
Goal-oriented
Creative & innovative
Analytical and objective
Assertive
Team player
Collaborative
Self-driven
Strong communication and influencing skills
Good time-management skills
Leadership and stakeholder-management capability